Successful B2B marketing includes using a broad range of tactics. This "recipe for success" guide, written by M. H. "Mac" McIntosh, gives you the knowledge on how to drive lead generation with:
Relationship marketing
Direct marketing
Online marketing
Events and tradeshows
Educational events
Additional tactics
Also included in the eBook is a lead generation checklist that will help you begin maximizing your results.
NetLine Corporation, a premier online lead generation services provider for B2B marketers is offering this eBook in partnership with Mac McIntosh.