This eBook describes five essential marketing principles that you can use in
developing a marketing plan that meets the strategic needs of your
organization. These tools and techniques will also assist you when defining
and selecting what forms of marketing campaigns you need to run to reach
your sales revenue targets.
These different techniques enable you to better understand your brand and
use this knowledge to develop more effective mix of marketing
communications activities and events. This data also helps in deciding how
to allocate your marketing budget in the more effective and efficient way.
