What’s in a name?
The right business name will make you stand out from your competition, help brand
your company, and steer potential clients toward hiring you. Here are several qualities
that help make a great business name:
• The name is meaningful and says something about who you are and what you do.
• It’s future-oriented to permit growth and change.
• A great company name is easy to say and spell.
• A great company name is visual — it looks good when presented graphically.
• It’s memorable — not only catchy and evocative, but also easy to remember.
• A great company name is unique. It can be trademarked and owned.
