LEVERAGING 3RD PARTY DATA To Drive Marketing Results

Whether you are a digital marketing agency trying to scale out conversions efficiently, a startup planning a go-to-market strategy for a new product, or an established manufacturer trying to figure out digital to retail ROI attribution, leveraging consumer and market intelligence data to make smarter, educated decisions is a must. Or so they think.
The Internet is the richest, largest source of consumer and market research. Digital Marketing provides endless opportunities to gather, acquire, exchange
or “steal” (through data scraping) valuable information about consumers, competitors and the markets you operate in or would like to expand on.
Data-driven insights should influence and support almost everything you do – from the products and content you create, to the way you plan, execute and optimize on your marketing initiatives.
But first, let’s briefly talk about the data types that exist.