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Customer Advocacy Research Rep...

Mention Me asked 2,000 consumers what makes them likely to recommend a brand. This report reveals what they said. Against a backdrop of rising marketing costs and an uncertain economic climate, discover how to cut through the noise and make your brand stand out. In Mention Me's third annual re...

Make the case for DAM

DAMs are the central hub around which distributed marketing teams – as well as their agencies and partners – operate. That being said, in a lot of companies, budget decisions are made by individuals who probably won’t use digital asset management in their day-to-day work. It may be har...

Akeneo: PIM-Unlocking Rapid Om...

Connecting with customers in an omnichannel world is easier said than done. It requires that companies craft compelling customer experiences. Creating these top-notch customer experiences requires the building of near-perfect product experiences, which use consistent product information delivered in...

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LeanIX: IT Cost Savings – A ...

Today’s modern business requires an agile IT landscape to support fast-pace changes coming from digital transformation. As a result, the IT application landscape can become quite messy. Large enterprises implemented thousands of applicati...

The Holiday Marketing Playbook

9 expert tips to win big with your next holiday marketing campaign The holiday season offers massive opportunity to drive conversion, sales, and revenue - if you know how. You need to be thoughtful, methodical, creative, and conversion-min...

The Ultimate Guide to Website ...

The Ultimate Guide to Website Personalization There are many ways to put your company’s data to work and by far, personalization is one of the most exciting and effective. Just look at online giants such as Google, Netflix or Amazon, a...

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