An IDC White Paper, Sponsored by Red Hat and Intel Authors: Kathleen Schaub and Alan Webber
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Connecting with customers in an omnichannel world is easier said than done. It requires that companies craft compelling customer experiences. Creating these top-notch customer experiences requires the building of near-perfect product experiences, which use consistent product information delivered in...
We like to present the fortnightly newsletter which will be issued in every two weeks with latest updates and trends. This newsletter is not restricted to marketing or sales but will cover a range of topics so that it is interesting for the readers. We present the first issue of this newsletter...
Can the convenience of personalization survive the privacy backlash? Thanks to headline grabbing scandals about the way organizations have lost, given away, or misused our data, there is a risk that consumers will become less willing to share the information needed by companies to offer personalized...
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