The digital business is all about speed and agile but that’s become increasingly impossible with legacy infrastructure. The network is rigid and static; security is heavily fragmented across multiple domains. Together, the two slow down the business as silos...


Global interest in privacy has led all organizations to find themselves in the difficult position of having to implement and maintain compliance with a host of complex regulations rife with regional peculiarities. Privacy by Design (PbD) and its EU counterpart, Data Protection by Design (DPbD), work...

We like to present another edition of our fortnightly newsletter. This newsletter covers few of the critical points related to demand generation. We have also added and interesting topic about Microsoft excel. Newsletter dated 01.06.2020 - Vol 2. Topics covered: 1. Why quality process i...

DAMs are the central hub around which distributed marketing teams – as well as their agencies and partners – operate. That being said, in a lot of companies, budget decisions are made by individuals who probably won’t use digital asset management in their day-to-day work. It may be har...

9 expert tips to win big with your next holiday marketing campaign The holiday season offers massive opportunity to drive conversion, sales, and revenue - if you know how. You need to be thoughtful, methodical, creative, and conversion-min...

Organizations have invested in sophisticated systems to accurately and efficiently record, close, and consolidate data during reporting cycles. However, the data integrity and efficiency gains from these transformation efforts fall away wh...

The Ultimate Guide to Website Personalization There are many ways to put your company’s data to work and by far, personalization is one of the most exciting and effective. Just look at online giants such as Google, Netflix or Amazon, a...


