Trending Whitepapers
ChannelAdvisor: Marketing and ...

How the big four are shaping the retail industry The way consumers shop is evolving. Once upon a time we were inspired by adverts, searched for products on Google, compared prices on marketplaces, purchased them on retailer’s sites and showed them off on social media. The lines between mark...

Make the case for DAM

DAMs are the central hub around which distributed marketing teams – as well as their agencies and partners – operate. That being said, in a lot of companies, budget decisions are made by individuals who probably won’t use digital asset management in their day-to-day work. It may be har...

New Era Technology: Connecting...

Identity and Access Management (IAM) is a highly transformative digital capability. But making the business case to invest in something that is not well understood by the business can be a real challenge. In these circumstances, it can be helpful to have a strategic framework that sets out the m...

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Guide to the Psychology of Ref...

When putting together a referral programme, there are 3 key elements which need to be considered to ensure success. We call these ”the 3 P’s” of referral. This guide examines one of these –psychology –to und...

Magnolia - Straight-talking Co...

While both marketers and IT teams are keen to take ownership of the new digital experience landscape, there remains a significant disconnect between the two groups. While both have a clear idea of what they want to achieve, there is a langu...

How to Close Books Remotely - ...

The rise of work-from-home heroes The way we work has changed forever. Performing daily tasks, collaborating on reports, holding meetings, and yes, even closing the books outside a traditional office setting is the new normal. Here a...

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