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Global Leaders Debate Personal...

Can the convenience of personalization survive the privacy backlash? Thanks to headline grabbing scandals about the way organizations have lost, given away, or misused our data, there is a risk that consumers will become less willing to share the information needed by companies to offer personalized...

Customer Advocacy Research Rep...

Mention Me asked 2,000 consumers what makes them likely to recommend a brand. This report reveals what they said. Against a backdrop of rising marketing costs and an uncertain economic climate, discover how to cut through the noise and make your brand stand out. In Mention Me's third annual re...

Matillion: The Modern Data War...

In today’s competitive environment, it is more important than ever for organizations to adapt to changing conditions. The desire to become more flexible and agile is driving how enterprises approach data and analytics. Although some organizations are satisfied with the traditional warehouse tha...

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The Holiday Marketing Playbook

9 expert tips to win big with your next holiday marketing campaign The holiday season offers massive opportunity to drive conversion, sales, and revenue - if you know how. You need to be thoughtful, methodical, creative, and conversion-min...

Gigamon|Riverbed: Drive Perfor...

As network environments continue to grow and diversify, use cases such as public cloud services and remote work can come with increased data volumes, data quality issues, and encrypted traffic challenges. This can make it difficult to get a...

Guide to the Psychology of Ref...

When putting together a referral programme, there are 3 key elements which need to be considered to ensure success. We call these ”the 3 P’s” of referral. This guide examines one of these –psychology –to und...

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