As technology has become more powerful, more affordable, and more accessible, we are witnessing customers making breakthroughs and discoveries at a pace that was previously unimaginable. At the same time, we’ve identified new challenges emerging that th...
Connecting with customers in an omnichannel world is easier said than done. It requires that companies craft compelling customer experiences. Creating these top-notch customer experiences requires the building of near-perfect product experiences, which use consistent product information delivered in...
How the big four are shaping the retail industry The way consumers shop is evolving. Once upon a time we were inspired by adverts, searched for products on Google, compared prices on marketplaces, purchased them on retailer’s sites and showed them off on social media. The lines between mark...
In today’s competitive environment, it is more important than ever for organizations to adapt to changing conditions. The desire to become more flexible and agile is driving how enterprises approach data and analytics. Although some organizations are satisfied with the traditional warehouse tha...
When putting together a referral programme, there are 3 key elements which need to be considered to ensure success. We call these â€the 3 P’s†of referral. This guide examines one of these –psychology –to und...
While both marketers and IT teams are keen to take ownership of the new digital experience landscape, there remains a significant disconnect between the two groups. While both have a clear idea of what they want to achieve, there is a langu...
The rise of work-from-home heroes The way we work has changed forever. Performing daily tasks, collaborating on reports, holding meetings, and yes, even closing the books outside a traditional office setting is the new normal. Here a...
