Enterprises the world over are deploying a new breed of digital technologies. What makes them so different is that they’re not enhancements to traditional methods and processes. Instead, they promise to transform how business is done, and even how business p...


Inside, you will find all the keys to lead an effective data project as a BI manager and communicate data to your teams. Discover how a company’s CDO can democratize access to data. The amount of data collected increases by 60% per year. Nonetheless, 62% of employees don’t have the skills ...

Can the convenience of personalization survive the privacy backlash? Thanks to headline grabbing scandals about the way organizations have lost, given away, or misused our data, there is a risk that consumers will become less willing to share the information needed by companies to offer personalized...

We like to present another edition of our fortnightly newsletter. This newsletter covers few of the critical points related to demand generation. We have also added and interesting topic about Microsoft excel. Newsletter dated 01.06.2020 - Vol 2. Topics covered: 1. Why quality process i...

Develop the groundbreaking product experiences your customers expect by unleashing your product information potential. Your customers expect more than generic product information. They demand personalized, compelling product experience â...

When putting together a referral programme, there are 3 key elements which need to be considered to ensure success. We call these â€the 3 P’s†of referral. This guide examines one of these –psychology –to und...

That’s according to an eMarketer study, that also found that online sales now account for over a fifth of all retail in the United Kingdom. However, the online shopping market is very different from the offline world, with several ex...


