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Make the case for DAM

DAMs are the central hub around which distributed marketing teams – as well as their agencies and partners – operate. That being said, in a lot of companies, budget decisions are made by individuals who probably won’t use digital asset management in their day-to-day work. It may be har...

Akeneo: PIM-Unlocking Rapid Om...

Connecting with customers in an omnichannel world is easier said than done. It requires that companies craft compelling customer experiences. Creating these top-notch customer experiences requires the building of near-perfect product experiences, which use consistent product information delivered in...

ChannelAdvisor: Marketing and ...

How the big four are shaping the retail industry The way consumers shop is evolving. Once upon a time we were inspired by adverts, searched for products on Google, compared prices on marketplaces, purchased them on retailer’s sites and showed them off on social media. The lines between mark...

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LeanIX: IT Cost Savings – A ...

Today’s modern business requires an agile IT landscape to support fast-pace changes coming from digital transformation. As a result, the IT application landscape can become quite messy. Large enterprises implemented thousands of applicati...

The Ultimate Guide to Website ...

The Ultimate Guide to Website Personalization There are many ways to put your company’s data to work and by far, personalization is one of the most exciting and effective. Just look at online giants such as Google, Netflix or Amazon, a...

The Holiday Marketing Playbook

9 expert tips to win big with your next holiday marketing campaign The holiday season offers massive opportunity to drive conversion, sales, and revenue - if you know how. You need to be thoughtful, methodical, creative, and conversion-min...

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