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Global Leaders Debate Personal...

Can the convenience of personalization survive the privacy backlash? Thanks to headline grabbing scandals about the way organizations have lost, given away, or misused our data, there is a risk that consumers will become less willing to share the information needed by companies to offer personalized...

New Era Technology: Connecting...

Identity and Access Management (IAM) is a highly transformative digital capability. But making the business case to invest in something that is not well understood by the business can be a real challenge. In these circumstances, it can be helpful to have a strategic framework that sets out the m...

ChannelAdvisor: Marketing and ...

How the big four are shaping the retail industry The way consumers shop is evolving. Once upon a time we were inspired by adverts, searched for products on Google, compared prices on marketplaces, purchased them on retailer’s sites and showed them off on social media. The lines between mark...

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Futurize Your Customersâ€â„...

Develop the groundbreaking product experiences your customers expect by unleashing your product information potential. Your customers expect more than generic product information. They demand personalized, compelling product experience ââ‚...

ONLINE RETAIL MARKET ANALYSIS ...

That’s according to an eMarketer study, that also found that online sales now account for over a fifth of all retail in the United Kingdom. However, the online shopping market is very different from the offline world, with several ex...

Guide to the Psychology of Ref...

When putting together a referral programme, there are 3 key elements which need to be considered to ensure success. We call these ”the 3 P’s” of referral. This guide examines one of these –psychology –to und...

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