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Make the case for DAM

DAMs are the central hub around which distributed marketing teams – as well as their agencies and partners – operate. That being said, in a lot of companies, budget decisions are made by individuals who probably won’t use digital asset management in their day-to-day work. It may be har...

Matillion: The Modern Data War...

In today’s competitive environment, it is more important than ever for organizations to adapt to changing conditions. The desire to become more flexible and agile is driving how enterprises approach data and analytics. Although some organizations are satisfied with the traditional warehouse tha...

Akeneo: PIM-Unlocking Rapid Om...

Connecting with customers in an omnichannel world is easier said than done. It requires that companies craft compelling customer experiences. Creating these top-notch customer experiences requires the building of near-perfect product experiences, which use consistent product information delivered in...

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The Holiday Marketing Playbook

9 expert tips to win big with your next holiday marketing campaign The holiday season offers massive opportunity to drive conversion, sales, and revenue - if you know how. You need to be thoughtful, methodical, creative, and conversion-min...

Magnolia - Straight-talking Co...

While both marketers and IT teams are keen to take ownership of the new digital experience landscape, there remains a significant disconnect between the two groups. While both have a clear idea of what they want to achieve, there is a langu...

How to Close Books Remotely - ...

The rise of work-from-home heroes The way we work has changed forever. Performing daily tasks, collaborating on reports, holding meetings, and yes, even closing the books outside a traditional office setting is the new normal. Here a...

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