If economic black swan events teach the business world anything, it's that no amount of data analysis can prepare you for having the financial market flipping upside down. Now that we're in the midst of something entirely new, we know that you need to move fro...
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DAMs are the central hub around which distributed marketing teams – as well as their agencies and partners – operate. That being said, in a lot of companies, budget decisions are made by individuals who probably won’t use digital asset management in their day-to-day work. It may be har...
Global interest in privacy has led all organizations to find themselves in the difficult position of having to implement and maintain compliance with a host of complex regulations rife with regional peculiarities. Privacy by Design (PbD) and its EU counterpart, Data Protection by Design (DPbD), work...
How the big four are shaping the retail industry The way consumers shop is evolving. Once upon a time we were inspired by adverts, searched for products on Google, compared prices on marketplaces, purchased them on retailer’s sites and showed them off on social media. The lines between mark...
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That’s according to an eMarketer study, that also found that online sales now account for over a fifth of all retail in the United Kingdom. However, the online shopping market is very different from the offline world, with several ex...
Organizations have invested in sophisticated systems to accurately and efficiently record, close, and consolidate data during reporting cycles. However, the data integrity and efficiency gains from these transformation efforts fall away wh...
When putting together a referral programme, there are 3 key elements which need to be considered to ensure success. We call these â€the 3 P’s†of referral. This guide examines one of these –psychology –to und...
