With the e-commerce industry in a constant state of evolution, any brand or retailer that wants to survive and thrive needs to be ready to pivot at a moment’s notice. Now more than ever, sellers will need to stay future-focused. Download our white pa...
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Connecting with customers in an omnichannel world is easier said than done. It requires that companies craft compelling customer experiences. Creating these top-notch customer experiences requires the building of near-perfect product experiences, which use consistent product information delivered in...
As technology has become more powerful, more affordable, and more accessible, we are witnessing new breakthroughs and discoveries at a pace that was previously unimaginable. At Cloudera, we are inspired by our customers who harness the power of data to solve important problems, improve their cu...
Can the convenience of personalization survive the privacy backlash? Thanks to headline grabbing scandals about the way organizations have lost, given away, or misused our data, there is a risk that consumers will become less willing to share the information needed by companies to offer personalized...
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That’s according to an eMarketer study, that also found that online sales now account for over a fifth of all retail in the United Kingdom. However, the online shopping market is very different from the offline world, with several ex...
When putting together a referral programme, there are 3 key elements which need to be considered to ensure success. We call these â€the 3 P’s†of referral. This guide examines one of these –psychology –to und...
While both marketers and IT teams are keen to take ownership of the new digital experience landscape, there remains a significant disconnect between the two groups. While both have a clear idea of what they want to achieve, there is a langu...
