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Make the case for DAM

DAMs are the central hub around which distributed marketing teams – as well as their agencies and partners – operate. That being said, in a lot of companies, budget decisions are made by individuals who probably won’t use digital asset management in their day-to-day work. It may be har...

How to build a solid data cult...

Inside, you will find all the keys to lead an effective data project as a BI manager and communicate data to your teams. Discover how a company’s CDO can democratize access to data. The amount of data collected increases by 60% per year. Nonetheless, 62% of employees don’t have the skills ...

Akeneo: PIM-Unlocking Rapid Om...

Connecting with customers in an omnichannel world is easier said than done. It requires that companies craft compelling customer experiences. Creating these top-notch customer experiences requires the building of near-perfect product experiences, which use consistent product information delivered in...

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Futurize Your Customersâ€â„...

Develop the groundbreaking product experiences your customers expect by unleashing your product information potential. Your customers expect more than generic product information. They demand personalized, compelling product experience ââ‚...

ONLINE RETAIL MARKET ANALYSIS ...

That’s according to an eMarketer study, that also found that online sales now account for over a fifth of all retail in the United Kingdom. However, the online shopping market is very different from the offline world, with several ex...

A Maturity Model for the Conne...

Organizations have invested in sophisticated systems to accurately and efficiently record, close, and consolidate data during reporting cycles. However, the data integrity and efficiency gains from these transformation efforts fall away wh...

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