An IDC White Paper, Sponsored by Red Hat and Intel Authors: Kathleen Schaub and Alan Webber


Mention Me asked 2,000 consumers what makes them likely to recommend a brand. This report reveals what they said. Against a backdrop of rising marketing costs and an uncertain economic climate, discover how to cut through the noise and make your brand stand out. In Mention Me's third annual re...

Identity and Access Management (IAM) is a highly transformative digital capability. But making the business case to invest in something that is not well understood by the business can be a real challenge. In these circumstances, it can be helpful to have a strategic framework that sets out the m...

Virto Commerce B2B e-commerce encounter specific business model and process challenges which require customized solutions. In this white paper Virto Commerce provide you with the top challenges that B2B e-commerce websites face and how to solve them. Download to learn: Understand the top ...

9 expert tips to win big with your next holiday marketing campaign The holiday season offers massive opportunity to drive conversion, sales, and revenue - if you know how. You need to be thoughtful, methodical, creative, and conversion-min...

Today’s modern business requires an agile IT landscape to support fast-pace changes coming from digital transformation. As a result, the IT application landscape can become quite messy. Large enterprises implemented thousands of applicati...

While both marketers and IT teams are keen to take ownership of the new digital experience landscape, there remains a significant disconnect between the two groups. While both have a clear idea of what they want to achieve, there is a langu...



