Enterprises the world over are deploying a new breed of digital technologies. What makes them so different is that they’re not enhancements to traditional methods and processes. Instead, they promise to transform how business is done, and even how business p...
DAMs are the central hub around which distributed marketing teams – as well as their agencies and partners – operate. That being said, in a lot of companies, budget decisions are made by individuals who probably won’t use digital asset management in their day-to-day work. It may be har...
We like to present another edition of our fortnightly newsletter. This newsletter covers few of the critical points related to demand generation. We have also added and interesting topic about Microsoft excel. Newsletter dated 01.06.2020 - Vol 2. Topics covered: 1. Why quality process i...
Can the convenience of personalization survive the privacy backlash? Thanks to headline grabbing scandals about the way organizations have lost, given away, or misused our data, there is a risk that consumers will become less willing to share the information needed by companies to offer personalized...
Organizations have invested in sophisticated systems to accurately and efficiently record, close, and consolidate data during reporting cycles. However, the data integrity and efficiency gains from these transformation efforts fall away wh...
The Ultimate Guide to Website Personalization There are many ways to put your company’s data to work and by far, personalization is one of the most exciting and effective. Just look at online giants such as Google, Netflix or Amazon, a...
That’s according to an eMarketer study, that also found that online sales now account for over a fifth of all retail in the United Kingdom. However, the online shopping market is very different from the offline world, with several ex...
