Enterprises the world over are deploying a new breed of digital technologies. What makes them so different is that they’re not enhancements to traditional methods and processes. Instead, they promise to transform how business is done, and even how business p...
How the big four are shaping the retail industry The way consumers shop is evolving. Once upon a time we were inspired by adverts, searched for products on Google, compared prices on marketplaces, purchased them on retailer’s sites and showed them off on social media. The lines between mark...
Mention Me asked 2,000 consumers what makes them likely to recommend a brand. This report reveals what they said. Against a backdrop of rising marketing costs and an uncertain economic climate, discover how to cut through the noise and make your brand stand out. In Mention Me's third annual re...
Identity and Access Management (IAM) is a highly transformative digital capability. But making the business case to invest in something that is not well understood by the business can be a real challenge. In these circumstances, it can be helpful to have a strategic framework that sets out the m...
9 expert tips to win big with your next holiday marketing campaign The holiday season offers massive opportunity to drive conversion, sales, and revenue - if you know how. You need to be thoughtful, methodical, creative, and conversion-min...
Today’s modern business requires an agile IT landscape to support fast-pace changes coming from digital transformation. As a result, the IT application landscape can become quite messy. Large enterprises implemented thousands of applicati...
While both marketers and IT teams are keen to take ownership of the new digital experience landscape, there remains a significant disconnect between the two groups. While both have a clear idea of what they want to achieve, there is a langu...
