7 Content Marketing Trends B2B Brands Need to Know in 2018

It is said that traditional marketing talks at people while content marketing talks
with them. The Content Marketing Institute found that there has been a rise in
the number (18%) of respondents who’ve claimed to be focusing on content
marketing. And B2B companies too have increased their use of content marketing
strategies in recent years.
With B2B marketers allocating about twenty-eight percent of their marketing
budgets for native advertising, it indicates of the value brands give to content.
With the speed of the digital revolution, it can be difficult to keep track of
emerging marketing trends. And the content marketing landscape has been
nothing short of a runaway train.