Don’t Over Think Content Marketing
A good SEO campaign relies on good content. Without quality content that prospective
clients or customers would actually want to read, there really isn’t much to optimize.
Online content begins with website content but in order to build real estate across the
web, improve visibility, and develop a quality inbound link portfolio, it’s necessary to
create content that can be published on other web properties including articles, guest
blog posts, press releases, videos, podcasts, and social media posts.