Email Deliverability: Why it Matters, What You Can Do to Improve it
The brand loyalty and revenue potential from
email is huge – but only if your messages make it
to the inbox and compel your subscribers to
open and act. Your success at delivering emails
to your subscribers can make or break your
email marketing program. Yet, many marketers
still do not fully realize the importance of
deliverability and don’t have a good
understanding of how to improve and protect
it. This white paper explores the concept of
deliverability – what can affect it, how it is
calculated and how you can improve it.