SECRETS TO SUCCESSFUL B2B SALES and MARKETING METRICS
Welcome to the age of math marketing. Sales, inherently,
has always been about numbers. But in B2B especially,
marketing is increasingly asked to take responsibility for
the measurable output of its efforts.
Of course, there are no shortage of numbers to track and
evaluate. Choosing to focus on exact sales and marketing
measurement is one thing, focusing on the right numbers
that help you focus and make better decisions is still
another