The B2B Social Media Book: Becoming a Marketing Superstar - Free Sample Chapter
Be a marketing superstar. It isn’t any more diffi cult than being ordinary.
As a business-to-business (B2B) marketer, you are a core contributor
to the growth and success of your company. It is your hard work, balancing
the demands of generating quality leads on a limited budget that helps
fuel the sales team. Unfortunately, this hard work and diligence often goes
underappreciated.
Seventy-three percent of chief executive offi cers (CEOs) believe marketers
are not able to demonstrate how their strategies and campaigns
help increase their organizations’ top line in terms of more customer
demand, sales, prospects, conversions, and market share. This is according
to the “2011 Global Marketing Effectiveness Programâ€1
by Fournaise
Marketing Group.