That’s according to an eMarketer study, that also found that online sales now account for over a fifth of all retail in the United Kingdom. However, the online shopping market is very different from the offline world, with several exclusively online players, and a surprising lack of penetration for many familiar names from the high street.
In a far-reaching investigation of the online commerce market in the United Kingdom, Searchmetrics has analyzed eight major industries, with the results of the study now available for download.
