The Experts Guide to Customer Loyalty and Retention
The biggest goal of a retention strategy is to keep your customers happy. There’s no simple way to do this, as it’s a blend of great products and service throughout the relationship between brand and
customer. A strong company culture helps here. A commitment to being customer centric helps to keep the focus on customer and user experience, and can ensure that initiatives which help to improve customer loyalty are valued even when they don’t immediately or obviously lead to increased revenues.