Digital disruption is real.As part of providing proactive value-added services for the enterprise, the business needs to understand the value of its entire data footprint and the granularity of protection required and the appropriate service-level agreements.The accelerated pace of digitization and datafication across value-creating business activities is leading to more diverse, dynamic, and distributed data sets. Newer cloud-native software as a service (SaaS), Internet of Things (IoT), mobile, and hybrid/multi-cloud applications, plus traditional on-premises batch or enterprise applications, have resulted in organizational data being widely and unpredictably spread across multiple repositories.