Analytics can help decision makers understand and improve their business. Nevertheless, it can be hard to make a case for investing in analytics solutions. To secure funding, you must demonstrate a business need and quantify the financial impact. BI and analytics leaders must present positive outcomes that benefit both individual stakeholders and the organization as a whole by focus on the drivers that matter,link analytics to business outcomes and by influencing decision-making, providing a clear and comprehensive picture of business performance and driving business objectives.